If you want to know why technology executives aren't video stars, look no further than these eight founders – plus one founder's dog – trying to look natural in movies, TV shows, and commercials. Their performances are glitchier than Facebook's privacy page.
It's easy for Silicon Valley's top nerds to feel like gods among men as they long as they remain within the high-tech bubble, where big codebases and escalating revenues are more important than good looks or interpersonal finesse. And some, like Facebook's Mark Zuckerberg, can cross over into mainstream celebrity when there's a real star to do the heavy lifting, like Zuck's Social Network doppelganger Jesse Eisenberg.
But stick a tech bigwig in front of an actual camera and their inclination to commune, Borg-like, with computing machines becomes a liability. For evidence, look no further than the gallery above.
Tech founders' stiffness as entertainers is unfortunate; as analog art converges with digital networks, a great many Silicon Valley companies – Apple, Google, Netflix, Pandora, etc. – need to get cozier with Hollywood. Maybe shareholders should start looking for more natural ambassadors. If Ashton Kutcher and Justin Bieber ever get tired of their showbiz careers, they may be able to find new gigs in tech. At the top.
He might have looked goofy on Family Feud, but Foursquare founder Dennis Crowley considers his 2009 appearance on the game show to be a greater accomplishment than selling his first startup to Google. "My brother's been wanting to do this for 20 years," Crowley told branding guru Dan Schawbel. His brood emerged victorious, as did Crowley: The CEO brags on his homepage about winning the Feud's "Fast Money" round. Survey says, not bad. Not bad at all.
Sarah Mitroff 20 Sep, 2012
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Source: http://feeds.wired.com/~r/wired/index/~3/E6v2RKkzYOI/
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