Ive has headed up Apple design since 1997. Illustration: Simon Lutrin/Wired
If you're an Apple fan, camera enthusiast, and U2 devotee, then Leica has a camera for you. Not one model — one camera. Apple design chief Jonathan Ive has agreed to create a limited single-edition version of the new Leica M camera, according to Petapixel, which will be auctioned off for charity.
Petapixel also reported that U2 front man Bono will be involved in the auction, although it's not clear how. It could be in collaboration with Bono's Product(RED) charity, which Apple has been involved with in the past.
Ive hasn't even started the design yet, but Leica plus Ive plus one-of-a-kind suggests that it will be very, very expensive.
Christina Bonnington 19 Sep, 2012
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Source: http://feeds.wired.com/~r/wired/index/~3/kVNC9X6Kw_w/
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